Product Owner · A-CSPO · Stellar MLS

LANCE
WHEELER

I build products that deliver real value — not just features. Bridging strategy, teams, and technology across real estate platforms serving 80,000+ professionals.

Lance Wheeler — Product Owner at Stellar MLS
Promoted at Stellar MLS
80K+
Professionals served
9
Products owned
3+
Years of growth
See My Story → ↓ Download Resume
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FROM HELP DESK
TO PRODUCT OWNER

Four promotions. One company. A story about showing up, owning outcomes, and building something real from the ground up.

I didn't start in product. I started at the support desk at Stellar MLS — diagnosing issues, learning every corner of the platform, and building a reputation for getting things done.

Over 3+ years, I earned four promotions by taking ownership beyond my job title. Every time there was a gap between what the business needed and what was getting built, I stepped into it.

Today I manage a 9-product portfolio serving 80,000+ real estate professionals — owning everything from requirement gathering and QA, to vendor relationships, compliance initiatives, and internal AI enablement.

The title changed. The mindset was always the same: own the value, not the output.

Feb 2017 – Mar 2022
Lead IT Specialist — Elite Realty Inc.
Go-to internal IT resource. Hardware, software, networking, and daily operations for a real estate office environment.
Sep 2022
Joined Stellar MLS — Support Center Technician
Started on the front lines — learning the platforms, the users, and the gaps between them.
🚀 Promotion 1
2023
Growing Ownership Across Products
Began taking on product ownership responsibilities — QA, documentation, and release coordination across multiple platforms.
🚀 Promotion 2 · Promotion 3
2024 – Present
Product Owner — 9-Product Portfolio
3 primary + 6 secondary products. Leading NAR compliance, AI chatbot governance, billing systems, and more across platforms serving 80,000+ professionals.
🚀 Promotion 4
April 2026
A-CSPO Certified
Advanced Certified Scrum Product Owner® earned through Scrum Alliance. Earned AI for Product Owners microcredential the same week.
🎯 Dual Credential

BY THE
NUMBERS

Receipts, not buzzwords. Real data from real product work.

Promotions
Four advancements at Stellar MLS in 3 years 7 months — a rapid growth track at Stellar MLS.
80K+
End Users
Real estate professionals across Florida who depend on the platforms I help build and maintain.
9
Product Portfolio
3 primary products, 6 secondary — covering MLS, billing, compliance, AI, and analytics platforms.
10+
Departments Served
Internal AI chatbot platforms supporting 10+ teams across the organization with governance I own.
▸ Core Strengths
Product Ownership
Advanced
QA / UAT
Advanced
Vendor Mgmt
Strong
Documentation
Advanced
Release Mgmt
Advanced
AI Knowledge Ops
Strong
Stakeholder Comms
Advanced
▸ Career Progression
01
Support Center Technician
Sep 2022
02
Tier 2 Technician
2023
03
Product Specialist
2023
04
Product Owner
2024 – Present

CERTIFIED &
VERIFIED

Every credential backed by real application — and every one independently verifiable. Click "Verify" to confirm authenticity, or "View Certificate" to see the document.

New 2026
A-CSPO Badge
Advanced Certified Scrum Product Owner®
Scrum Alliance · A-CSPO
Issued April 24, 2026 · Active through 2028
New 2026
AI for Product Owners Badge
AI for Product Owners
Scrum Alliance · Microcredential
Issued April 21, 2026
CSPO Badge
Certified Scrum Product Owner®
Scrum Alliance · CSPO
Issued October 2, 2024 · Active
CSM Badge
Certified ScrumMaster®
Scrum Alliance · CSM
Issued November 22, 2023 · Active
CompTIA A+ Badge
CompTIA A+
CompTIA · IT Foundations
Issued March 16, 2022 · Active through 2028
🧠
AI Product Management
Duke University · Coursera
Completed November 26, 2023
Google IT Support Badge
Google IT Support Professional
Google · Coursera
Completed December 16, 2020
Google Cybersecurity Badge
Google Cybersecurity Professional
Google · Coursera
Completed September 11, 2023
🎖️
Google · CompTIA A+ Dual Credential
Credly Verified Badge
Recognized Dual Achievement
📊
Google Analytics Individual Qualification
Google · Skillshop
Certified

WHAT I
BRING

A rare blend of technical depth, product thinking, and communication that gets things shipped.

Product Management
Backlog OwnershipRequirements GatheringQA / UATRelease ManagementVendor ManagementProduct AnalyticsChange ManagementStakeholder Alignment
Technical / Domain
API & Data CoordinationRESO Data StandardsField MappingAI Knowledge OpsBilling SystemsTraining EnablementMLS Platforms
Tools
JiraMonday.comZendeskSalesforceStaxBillMatrixSnagitMS Dynamics CRM
01
I own value, not output
Features shipped mean nothing if they don't solve the right problem. Every backlog decision I make runs through: does this actually help the user? Does it serve the business?
02
Facilitation is a superpower
I know how to run a room — drawing out real requirements, managing competing stakeholder priorities, and turning messy discussions into clear decisions and actionable stories.
03
Technical enough to be dangerous
API coordination, data standards, field mapping, AI governance — I can speak the language of devs without losing the thread of business value. That bridge matters more than most people realize.

PRODUCT VISION
BUILDER

Try it yourself — fill in the blanks using Geoffrey Moore's classic vision template. This is the same framework I use at Stellar MLS to align stakeholders.

FOR [target customers] WHO [need or opportunity] THE [product name] IS A [product category] THAT [key benefit / reason to use] UNLIKE [competition] OUR PRODUCT [primary differentiator].

THINK LIKE
A PO

A real working backlog. Drag cards between columns — this is how I think about product work every day.

GearUp App — Sprint 4 Backlog
Backlog 3
Research
User interviews — why do buyers abandon the AR view?
Discovery3 pts
Tech Debt
Refactor VIN lookup to reduce latency under 200ms
Backend5 pts
Feature
Add saved builds to My Garage with share link
Frontend8 pts
Ready 2
Feature
Cross-retailer price comparison — top 3 results
Core5 pts
Bug
AR overlay misaligns on wide-body kits — fix hitbox
iOS / Android3 pts
In Progress 2
Feature
Community feed — post your build with tagged parts
Social13 pts
Tech Debt
Allocate 20% sprint capacity to debt reduction
All teamsOngoing
Done 1
Feature
VIN checker — guaranteed fitment validation on load
Core✓ 8 pts
✦ Drag cards between columns (on mobile, press and hold a card to pick it up). This backlog is from a real product concept built during A-CSPO training.

GEARUP APP
SHOWCASE

A real product I led during my A-CSPO training — taken from sticky-note workflow to fully interactive prototype, all under serious time pressure.

20min
Original time limit
7+
Interactive screens built
4
AR wheel styles · live swap
100%
Functional · not a mockup
"

I loved your product prototype!

— Richard K. Cheng, Certified Scrum Trainer®

During my Advanced Certified Scrum Product Owner course, our team was given a 20-minute time limit to map out a product workflow on sticky notes. That was the assignment. Most teams stopped there.

I went further. Inside that same 20-minute window, I built out a complete interactive prototype — branded UI, multiple screens, working navigation, product browsing, AR wheel preview, VIN scanning, and a live community feed — all live for my classmates to click through.

The Product

GearUp is a mobile app for car owners and enthusiasts to compare and shop modifications, with AR visualization, VIN-based fitment, and cross-retailer price comparison.

My Role

Product Owner — defined the vision using Moore's template, built the backlog, prioritized features against business goals, and personally drove the prototype to a working demo.

VIN FitmentAR VisualizationPrice CompareMy GarageCommunity FeedAffiliate Model

↓ Try it live — fully interactive prototype

LIVE PROTOTYPE
1Tap a product 2View in AR 3Swap wheels
↗ Open prototype full-screen

PRODUCTS
I'VE OWNED

A sample of the platforms, initiatives, and systems I've driven at Stellar MLS.

Stellar MLS · Billing
StaxBill Payment Gateway
Full Product Owner for StaxBill and its payment gateway. Coordinated annual billing enhancements with accounting, marketing, vendors, and executive leadership through sandbox-to-production release cycles.
BillingVendor MgmtRelease Mgmt
Stellar MLS · Compliance
NAR Settlement Compliance Initiative
Led an enterprise-wide compliance rollout — driving audit, documentation, rules updates, training materials, and platform changes across forms, fields, website content, and remarks restrictions.
ComplianceDocumentationTraining
Stellar MLS · Data
RESO Data Dictionary & API Coordination
Built Matrix field-mapping and metadata documentation, directed API data-pull coordination, and helped develop the RESO Data Dictionary while participating in industry workgroup and duplication subgroup meetings.
APIData StandardsRESO
Stellar MLS · AI Enablement
Internal AI Chatbot Governance
Own governance and content quality for internal AI platforms supporting 10+ departments. Maintain source documentation, coordinate feedback workflows in Monday.com, and continuously improve answer accuracy.
AIGovernanceKnowledge Ops

WHAT PEOPLE
ARE SAYING

Real words from real people I've worked with — colleagues, executives, trainers, and clients across Stellar MLS and beyond.

Congratulations Lance! Thanks for all your great work and great questions in the class. And I loved your product prototype! I hope we get to work together again soon.
RC
Richard K. Cheng
Certified Scrum Trainer® · Agility Trainer, Coach, Consultant, Founder
A-CSPO Course Trainer · April 2026
Lance approaches every task with a professional attitude, ensuring that the output is accurate and complete. He is able to quickly gain understanding of complex technical information and tailor communication to both technical and non-technical stakeholders to ensure understanding. Lance also maintains a high standard of quality in his work, resulting in successful product launches with few to no issues. It's been a pleasure to work with Lance in his roles as QA and Product Owner.
BD
Bev Dunfield
Stellar MLS
Worked with Lance · April 14, 2026
I've had the opportunity to work alongside Lance on a couple of projects, and he is a dependable teammate! Lance brings a great mix of problem solving, organization, and positivity to everything they do. Whether it was brainstorming FAQs, problem-solving under tight deadlines, or jumping in to help the team, Lance always goes above and beyond.
KB
Karmen Barrios
Marketing Coordinator at Stellar MLS
Worked with Lance · October 5, 2025
I've had the pleasure of working alongside Lance in the PMG group at Stellar MLS, and I can confidently say he's one of the most detail-oriented and driven professionals I've encountered.

Lance is known for identifying efficient technical solutions and for his relentless commitment to problem-solving. His ability to dig deep into an issue, ask the right questions, and persist until he lands on a solution is truly impressive. He brings a methodical mindset to his work, balanced by a genuine enthusiasm for learning and growth.

Having co-led a successful Matrix enhancement project together, I saw firsthand how Lance's thoroughness and collaborative spirit helped bring it across the finish line. His dedication and curiosity elevate every team he's a part of.

He is truly an asset to our team and any organization would be lucky to have him!
DC
Daphnee Casimir
Product Owner | Product Specialist II · Championing User Experience, Agile Strategy & Product Growth
Reported directly to Lance · July 23, 2025
I had the pleasure of working with Lance Wheeler during my time at Stellar MLS and can confidently say he is a driven and adaptable professional. Lance brings a rare blend of creativity, strategic thinking, and technical skill to every project.

He communicates clearly, collaborates seamlessly, and brings enthusiasm and positive energy that inspires those around him.

Any team would be fortunate to have Lance on board. I highly recommend him.
JL
Jillian Lugo
Social Media Strategist & Communicator
Worked with Lance · June 10, 2025
I have the pleasure of working closely on a lot of projects here at Stellar with Lance. Working with Lance is easy & he is a huge team player. Contributes a lot to the team with positivity, always seeking resolutions no matter the issue, and we love having him with us.
JB
Jorge Becaria
Certified SCRUM Master & Product Owner (CSM & CSPO) · 4+ years in MLS Product Management, data governance, and Agile delivery
Worked on the same team · April 10, 2025
I had the opportunity to work with Lance on a series of projects for a period of time spanning more than a year. It was a productive and enjoyable working relationship. Lance was helpful, competent, diligent and always motivated to perform at a high level. He brought his characteristics to the team, which was a benefit for all involved.

Lance would be a terrific team member and leader in whatever path and discipline he pursues.
RS
Rique Santiestevan
Former Senior Client Delivery Project Manager for Cotality · Senior Business Analyst, Technical Implementation Manager & CURE Team Lead for Bright MLS
Lance was Rique's client · April 9, 2025
Lance Wheeler is a highly innovative and forward-thinking individual. I have had the privilege of collaborating with Lance for several years, spanning two departments that I oversaw as an Executive. Lance's exceptional customer service skills and outstanding performance in our support department were evident from the outset.

Lance's extensive background in Information Technology, coupled with his knowledge of the real estate industry, sets him apart. His unwavering pursuit of novel and innovative products and services is unparalleled. After a few months in customer support, it became evident that Lance would excel in the product management group as a product owner and contributor to numerous company projects.

Beyond his core responsibilities, Lance has taken on additional tasks to integrate Artificial Intelligence into the company's roadmap for both staff and customers. His insatiable thirst for knowledge is evident through his certifications and ongoing education. Lance is highly motivated, a self-starter, respectful, insightful, and always willing to contribute thoughts and ideas relevant to broader discussions beyond his current role.
EM
Eben Moran
Operations Executive · Driving Innovation & Operational Excellence in MLS Services & Real Estate Technology
Senior to Lance · March 28, 2025
I had the pleasure of working alongside Lance on numerous projects and initiatives. I found him to be always prepared for the task at hand, knowledgeable, and open minded. His communication and conflict resolution skills are spot on, combining these with his inquisitive nature gives you a person who can at times see what could be, not what is. The leadership I have seen already in this young man has barely been tapped and I expect great things to come in the future for and from Lance.
SM
Steven Mayhue
IT Professional · CMLX2, RED-B
Worked with Lance · March 28, 2025
I have had the pleasure of working with Lance on a few projects at Stellar MLS and I can tell you that he is a dedicated and skilled professional who brings expertise, innovation, and a collaborative spirit to every one of those projects. He tackles challenges head-on, thinks strategically, and continuously expands his knowledge by studying and earning new certifications. Beyond his technical skills, Lance is always willing to share insights, support his colleagues, and go the extra mile to ensure success. His strong work ethic and commitment to growth make him an asset to any team.
AQ
Alvaro Quesada
Developer + Problem Solver
Worked with Lance · March 19, 2025
I'm delighted to recommend Lance, whose technical expertise and follow-through have consistently impressed our entire team. His dedication to problem resolution and swift growth through our company ranks speak volumes about his abilities.

Lance's can-do attitude, reliability, and collaborative spirit make him an essential asset to our organization. He tackles complex challenges with confidence and delivers exceptional results every time.

Any team would be fortunate to have Lance — a true professional who combines technical savvy with outstanding teamwork to drive meaningful results.
LD
Laura Daughety
Senior Relationship Manager · Stellar MLS · Focused on growth, opportunity, and "Making the Market Work"
Worked on the same team · March 19, 2025
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LET'S
TALK.

I'm always open to conversations about product, agile, real estate tech, or what's next. Reach out on LinkedIn, download my resume, or drop a message.

💬 Ask About Lance
Portfolio Assistant · Based on Lance's resume and site
👋 Hi! I'm a portfolio assistant that can answer questions about Lance's career, certifications, and projects at Stellar MLS based on his public resume and this site.
Answers are based on public portfolio information. For specifics, verify via resume, LinkedIn, or certificates.